How to improve your visual design

Visual design is hard to improve because some of it is tacit

Apprentice with, watch, or copy good designers

Collect good design. Look at it closely

Start with something to communicate

Layout, typography, and colour are incredibly important

Use systems to make coherent design

Good design is easier if you use less stuff

Use quality ingredients

Obsess over details

Quantity leads to quality

Learn whatever good visual designers have written down

Learn layout patterns

Learn rules you can safely follow

Learn techniques to polish your design

Learn why good design looks good

Your personal style will develop naturally

A design can’t be both timeless and fashionable

You can break the rules when you understand them