Don't use filler text when you practice visual design. Use Genuine Copy instead.

It’s not easy to practice your typography, layout, or colour skills if you don’t have any copy.

You could lift content from an existing landing page line by line, but that’s a waste of time because it’s not what you wanted to practice.

You could use filler text like lorem ipsum or make up the copy as you go, but without real content you won’t have to make difficult decisions about space and layout. If you avoid those problems you lose valuable experience.

Not to worry: I’ve done the hard work for you.

Genuine Copy is a collection of realistic sample copy for landing pages from different industries. Each one gives you the chance to practice a different brand style.

Estate agent
Car dealer
SaaS platform
Writing app

The copy comes in simple text files. Do what you like with it, including pasting it into your design software or writing HTML around it.

The copy is formatted only to show structure:


Staysharp Barbers London

Groups of copy in a section are separated by a single line


About us


Find us




Sections are separated by three lines


Look your best. Feel your best.

Walk ins welcome

[Get in touch]

Actions and non-copy are in square brackets