Non-interface factors that affect interface design

Here are some things that can affect the approach taken with an interface.

• If a software market is crowded, interface quality becomes a more important way for companies to stand out.
• If a company is focused on growth, interface quality often suffers as the company tries to release a lot of changes as quickly as possible.
• If a company is focused on growth, certain interface elements might be promoted (e.g. upsells) which wouldn’t have been promoted otherwise.
• If a product is larger, a more systematic approach to interface design is often required. This generally leads to a plainer/more flexible interface.
• If a product has a large target audience, visual design often becomes plainer to appeal to as many people as possible.
• If certain approaches to interface design become popular in the market, some companies will follow that trend to fit in, and others will avoid the trend to stand out.

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