Understanding the way the human mind works can help a lot if you want to design effective interfaces.

100 Things Every Designer Needs to Know About People

Susan M. Weinschenk

A set of practical principles, backed by scientific research, that every designer will find relevant to their work. A short and easy read, thanks to Susan's work in reducing complicated research down to bite-sized wisdom.

How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation

Susan M. Weinschenk

This is not a design book, but persuasion and motivation are very important, especially in commercial settings.

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