Trends

Noticed in June 2022

Things you might see: Lines used as a background motif.

Noticed in May 2022

Things you might see: Layout made of tight-fitting blocks with rounded corners.

Noticed in May 2022

Things you might see: “Sparkles” coming off the edges or corners of elements.

Noticed in April 2022

Things you might see: Italic serif type mixed with regular sans-serif type.

Noticed in April 2022

Things you might see: Smaller “meta” text before the first sentence of a paragraph.

Noticed in March 2022

Things you might see: Imagery covering titles.

Noticed in March 2022

Things you might see: Offset list titles.

Noticed in March 2022

Things you might see: Different shapes side by side.

Noticed in March 2022

Things you might see: Typefaces with deep ink traps.

Noticed in March 2022

Things you might see: An “arch on top of a rectangle” shape.

Noticed in February 2022

Things you might see: Visually self-contained navigation bars.

Noticed in February 2022

Things you might see: Marquee text that moves across the screen.

Noticed in February 2022

Things you might see: Bold, clashing 60s/70s colour schemes.

Noticed in January 2022

Things you might see: An abstract 3D shape sitting in the background, often undulating in some way.

Noticed in January 2022

Things you might see: Headlines that automatically take up the full width of the viewport.

Noticed in January 2022

Things you might see: Low, wide serif typefaces for titles.

Noticed in January 2022

Things you might see: Complex shapes in primary or bold colours.

Noticed in January 2022

Things you might see: Letters replaced with images.

Noticed in January 2022

Things you might see: Noticeable black outlines around colourful elements.

Noticed in January 2022

Things you might see: A hero section fitted to the vertical height of the browser window with no indication that you can scroll down.

Noticed in January 2022

Things you might see: Very large, elaborate text used as a centrepiece.

Noticed in January 2022

Things you might see: Cut-out text with elaborate backgrounds showing through.

Noticed in January 2022

Things you might see: Text as the hero centrepiece, with illustration as a supporting frame.

Noticed in January 2022

Things you might see: Titles with some text in black and some text in grey, or equivalent colours.

Noticed in late 2021

Things you might see: Gradient text fills in headings.

Noticed in late 2021

Things you might see: Text placed on a circular path.

Noticed in late 2021

Things you might see: A line that leads you through the contents of the page, element by element.

Noticed in late 2021

Things you might see: Visible lines used to split the page into blocks.

Noticed in late 2021

Things you might see: Graphic elements inline with text.

Noticed in late 2021

Things you might see: Elements placed more freely on a modular grid.

Noticed in late 2021

Things you might see: Thin lines used for interactive elements like buttons.

Noticed in late 2021

Things you might see: Blurry background gradients.

Noticed in late 2021

Things you might see: Oval buttons.