Trends
Noticed in October 2022
Things you might see: Large calls to action.
Noticed in July 2022
Things you might see: Illustrations involving thin lines and pulses moving along the lines.
Noticed in July 2022
Things you might see: Photos or other imagery masked so that they have a whacky border.
Noticed in July 2022
Things you might see: Angled marquee strips of text, often overlapped.
Noticed in June 2022
Things you might see: Lines used as a background motif.
Noticed in May 2022
Things you might see: Layout made of tight-fitting blocks with rounded corners.
Noticed in May 2022
Things you might see: “Sparkles” coming off the edges or corners of elements.
Noticed in April 2022
Things you might see: Italic serif type mixed with regular sans-serif type.
Noticed in April 2022
Things you might see: Smaller “meta” text before the first sentence of a paragraph.
Noticed in March 2022
Things you might see: Imagery covering titles.
Noticed in March 2022
Things you might see: Offset list titles.
Noticed in March 2022
Things you might see: Different shapes side by side.
Noticed in March 2022
Things you might see: Typefaces with deep ink traps.
Noticed in March 2022
Things you might see: An “arch on top of a rectangle” shape.
Noticed in February 2022
Things you might see: Visually self-contained navigation bars.
Noticed in February 2022
Things you might see: Marquee text that moves across the screen.
Noticed in February 2022
Things you might see: Bold, clashing 60s/70s colour schemes.
Noticed in January 2022
Things you might see: An abstract 3D shape sitting in the background, often undulating in some way.
Noticed in January 2022
Things you might see: Headlines that automatically take up the full width of the viewport.
Noticed in January 2022
Things you might see: Low, wide serif typefaces for titles.
Noticed in January 2022
Things you might see: Complex shapes in primary or bold colours.
Noticed in January 2022
Things you might see: Letters replaced with images.
Noticed in January 2022
Things you might see: Noticeable black outlines around colourful elements.
Noticed in January 2022
Things you might see: A hero section fitted to the vertical height of the browser window with no indication that you can scroll down.
Noticed in January 2022
Things you might see: Very large, elaborate text used as a centrepiece.
Noticed in January 2022
Things you might see: Cut-out text with elaborate backgrounds showing through.
Noticed in January 2022
Things you might see: Text as the hero centrepiece, with illustration as a supporting frame.
Noticed in January 2022
Things you might see: Titles with some text in black and some text in grey, or equivalent colours.
Noticed in late 2021
Things you might see: Gradient text fills in headings.
Noticed in late 2021
Things you might see: Text placed on a circular path.
Noticed in late 2021
Things you might see: A line that leads you through the contents of the page, element by element.
Noticed in late 2021
Things you might see: Visible lines used to split the page into blocks.
Noticed in late 2021
Things you might see: Graphic elements inline with text.
Noticed in late 2021
Things you might see: Elements placed more freely on a modular grid.
Noticed in late 2021
Things you might see: Thin lines used for interactive elements like buttons.
Noticed in late 2021
Things you might see: Blurry background gradients.
Noticed in late 2021
Things you might see: Oval buttons.