My best attempt to define ”style” is that it’s the approach you take to a given visual design. All of the possible approaches you could take to any given visual design are styles.
Some styles appear seemingly out of nowhere, are very popular for a short time, and then disappear. Maybe some element of those styles will stick around for longer. These types of styles are fashions, just as in clothing. Suits and high heels have never really gone out of style, but Ugg boots and ponchos didn’t last for long.
It’s easy to be caught up in fashions like these, but the problem is that if you use them, your work is dated. Some designs look fresh years after they were created, and others scream that they were created at a certain time because they used whatever fashion was popular.
It’s best if you ignore fashions, and use the styles and techniques that have stuck around. Having said that, if you happen to want to impress someone for a job application, maybe it’ll work if you use whatever fashion is popular.
Visual designers often have styles that they fall back on more often than not, especially if they’re freelancers and don’t need to match some existing style or direction.
As you learn more about visual design, you’ll develop your own visual style. It has benefits: if you approach most visual design in a similar way, you can save a lot of time. Of course, there should be enough room for variety that you don’t create the same design every time.← Previous chapter Back to the table of contents