Ideation is the act of coming up with ideas that might solve a problem. It’s easier to come up with ideas when you have other people to talk through the problem with, but you won’t always have that luxury. Sometimes you need to come up with some ideas and you’ve only got yourself to work with.
This book focuses on methods you can use alone, but those same methods will help in group situations as well.
This book does not focus on methods for understanding a problem better. It assumes you already understand the problem well.
Some methods were excluded because they were either too complicated, or impractical.
The book is split into two parts: Mindsets and methods. Mindsets are ways to think about creativity and ideation, and will take some time to adopt. Methods are practical processes you can follow to come up with ideas. Each method includes an example so you can see how it might be used in practice.
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