Here’s a summary if you don’t want to read the book
- Your design should put the content first
- In most cases the best content is words
- Don’t use anything you don’t need to use
- When your design is mostly words, typography is incredibly important
- Modesty works wonders. Small touches of character have a big impact
- If you make your design simple it is more likely to be timeless
- Don’t do things that HTML and CSS are not comfortable with
- If you’ve done it right your design should be easy to build and maintain
- Simple sells better than complicated
- If it works or loads slowly it’s not simple
- Accessibility is easier if the design is simple
- Focus on simple design will lead to focus for users
- If it’s not clear it’s not simple
- Don't distract your user
- Simple design gives your user chance to be productive
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