If your design is mostly words, typography is important.

The easiest, fastest, most readily attainable path to clean, uncluttered, authoritative, branded design is through typography.

Good typography can make up for a lack of other design elements.

Like color, bold or large typography becomes another tool for communicating meaning when there are few elements on the page. Effectively exploiting interesting typography can help compensate for having fewer elements like photos and graphics, and can make a minimalist design feel more visually engaging.

Interestingly, good typography is mostly a solved problem. There are practical step-by-step guides you can follow to improve your typography skills instantly.

This is a bold claim, but I stand behind it: if you learn and follow these five typography rules, you will be a better typographer than nearly every writer—and even most graphic designers.

This is an approach to good, simple design that even large companies take.

A stripped-down approach to system icons, buttons, and layout delivers a welcoming and accessible experience regardless of a user's language or location. “A lot of [the Airbnb] app is very typographic,” says Saarinen. Rather than rely solely on potentially ambiguous icons, the design team leaned on text and translation to facilitate communication between hosts and guests. Variation in type sizes throughout the layout helps users quickly decode content hierarchy, while the emphasis on written words creates clarity when communicating across the app's 27 available languages.

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