How to add personality to web design
by Anthony Hobday
There aren’t many ways to learn how to add personality
Personality is the result of many visual cues
- What does confused personality look like?
- What does no personality look like?
These principles underpin everything
- A double-edged sword
- From abstract to concrete
An interesting layout sets the scene
- Layout system
- Do elements follow the rules?
More typographic variety means more personality
- Type scale
- Contrast in typefaces
- Text styles
Colour is one of the most powerful cues
- More colours
- Value (brightness) contrast
- Colour wheel variety
- Colour personality
Communicate personality directly with content
Make your website feel like something real with