Good craft involves a close relationship between the maker and the artefact. This often leads to creative approaches.
For example, the maker may make clever or novel use of materials.
The maker, in the act of making, often adds something to an artefact. Something beyond the intended design. This is usually in the form of small details or variations.
The makers investment in the artefact is in contrast to someone who simply follows the directions of others. This can lead to “in the moment” invention.