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Industry specific branding with style tiles

Inspired by the List Apart article on Style Tiles, I wanted to explore ways of branding a website purely through it's user interface elements, instead of through things like logos and imagery. I chose 5 industries that I think would use noticeably different style approaches, and created a style tile for each which used the same layout. In each case I was only altering the typefaces, colours, and element styling.

I originally planned to include other industries, but I realised quite quickly that some industries play it so safe that they end up looking very similar to defence.

Beauty

Defence

Fashion

Pharmaceutical

Gaming

Children's Entertainment

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